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Our Approach

Our aim is to make your brand look great and drive the marketing success of your organization. Murphy & Co.'s proven, repeatable processes deliver measurable results to our clients on time and on budget. We strive to be flexible and easy to work with, allowing our clients to focus on their business as we guide projects to completion.

Understanding

Our experience helping brands position themselves guides how we think about projects. Working with both B2B and B2C organizations in many industries, we start by understanding each client's market and competition. We are attuned to client business strategy and how each project contributes to the overall brand. At the start of projects, we help clients to set measurable goals and steer the projects to surpass those targets.

Flexibility

Murphy & Co. often takes on projects from conception through launch; and we also run ongoing programs. In addition to these engagements, we can handle any part of a project, such as strategy, design, or development and testing. We frequently collaborate with client IT departments as well as other agency partners to drive business results.

Each client receives a custom solution, building on our experience, but designed to meet the client's particular needs. Project plans are adjusted to client organizational cultures and business realities.

Capability

Our team brings deep experience in strategy, design, technology, quality assurance, and analytics. Most of our leading talents have been with the company for several years, providing continuity and stability. A blended resource model supplements U.S. resources with an international team of developers, creative production specialists, and quality assurance professionals. This model enables us to deliver top results quickly at competitive prices.

Quality

Our Portfolio gives a taste of the work we do for leading brands. We pride ourselves on strong, clean design and reliable technology.

Let us bring our winning approach to your organization. Contact us for a free evaluation of your needs.



Murphy & Co. Leadership

James E. Murphy is one of the country's most experienced and accomplished marketing and communications executives with broad experience in numerous areas of specialization:

  • Strategic Planning
  • Corporate and Market Positioning
  • Corporate Communications
  • Corporate, Product, and Service Marketing
  • Crisis Management
  • Organizational Planning and Development

He is the founder, Chairman and Chief Executive Officer of Murphy & Co., the Greenwich-based management consulting firm specializing in corporate marketing, communications and internet services.

He is also the Retired Chief Marketing & Communications Officer for Accenture, the world's leading management consulting and technology services firm and the former Chief Communications Officer of Merrill Lynch, Beatrice and Owens Corning, as well as the former Chairman and CEO of the America's operations of Burson/Marsteller, one of the world's leading public relations firms.

Recent assignments for Jim and M&Co. include a two year role as brand advisor to Citigroup's management; the naming and market positioning strategy for the then newly-merged company, Thomson/Reuters; re-branding of Robert Half, the world's leading staffing company and the market repositioning of the Fluor Corporation, one of the world's largest engineering and construction firms. Other assignments include corporate positioning strategies for Protiviti, the Robert Half division that specializes in Sarbanes-Oxley issues; and Duff and Phelps, the financial advisory firm.

In his role at Accenture, Jim headed the company's Global Marketing & Communications Business Practice, comprising 500 professionals worldwide. The business practice manages all of Accenture's marketing and communications activities, including image and market development, public relations, advertising, branding, events and meetings, thought leadership communications, and internal communications. Jim led the effort to rebrand and reposition Accenture, after the predecessor firm, Andersen Consulting, won an extended arbitration battle to separate from Arthur Andersen and Andersen Consulting. The rebranding effort won widespread recognition for the company and Jim.

Jim has been recognized extensively during his career, including the Public Relations Professional of the Year Award from the Public Relations Society of America (PRSA); selection to the Hall of Fame of the prestigious Arthur W. Page Society, the Alexander Hamilton Award of the Institute of Public Relations and the Marsteller Marketing Leadershiip Award from Business Week Magazine. He has received numerous Silver Anvils from PRSA for programs he has managed or overseen and has been recognized by professional publications as the Marketer of the Year and one of the top 25 newsmakers in a five year period.

Jason Murphy drives the direction and growth of the US, European and Asia-Pacific operations of Murphy & Co. As a veteran of the new media industry, Jason capitalizes upon his solid foundation in strategic market planning by applying it to the constantly advancing technology of the Internet.

Jason applied his innovative vision and diverse global management expertise to lead the development and implementation of the 80/20 Customer Retention Process, a highly effective, proprietary, in-depth customer satisfaction tool that transforms key findings into solid client loyalty and retention initiatives.

Jason works closely with the firm's market research professionals to assure consistent, high quality, and reliable standards are maintained for all phases of process deliverables.

Mark Gordon heads up the client services team and directs all business development initiatives for Murphy & Co.

For the last few years, Mark has been successfully managing interactive client engagements for Fluor Corporation, Citi, Dorel Juvenile Products, Robert Half, Accenture and Morgan Stanley. Mark helped manage effective marketing strategies with a number of important Murphy & Co. clients, including Fluor, Duff & Phelps, Robert Half International, and Protiviti. In each of these engagements, Mark led an experienced Murphy team in examining and refocusing the clients' interactive offerings in accordance with new branding and positioning.

At the core of Mark's service philosophy is an attention to detail and to what the client is trying to communicate to their major markets. At Fluor, for example, Mark initiated a top-to-bottom review of the existing corporate website, finding ways for it to better reflect the client's service strengths and identity as a deliverer of some of the world's toughest projects. Service enhancements devised at Fluor.com under Mark's oversight included an a robust project section utilizing Google Maps interface, video presentations narrated by the company CEO, and a library of Fluor engineering and construction technology IP.

Mark brings with him more than 20 years of high-level marketing communications experience in multiple industries, including management consulting, finance, consumer electronics, automotive, pharmaceuticals, retail, technology, and food service/QSR. Over the last ten years, Mark has concentrated on helping companies develop their digital presences. He has launched online more than ten consumer electronics including virtual feature demos. He also worked with a multi-disciplinary team to create and implement a change management plan for a new $100 million global knowledge management initiative.

Throughout his career, Mark has demonstrated an aptitude both for building existing brands and for launching and nurturing new brands. In addition to the roster of Murphy clients mentioned above, he has worked with such world-renown clients as Chrysler, Coca-Cola, Panasonic, KPMG, Pepsi-Cola, Sony, The Keebler Company, The NutraSweet Company, Dunkin Donuts, and Boehringer Ingelheim.

Thom Smith heads the Technology Group of Murphy & Co. His duties include both oversight and supervision of a highly sophisticated programming team responsible for numerous award-winning websites. He also runs planning and strategy in the development of Murphy & Co.'s technology capabilities.

Most recently, Thom has taken on a key marketing role in developing social media applications for sites such as Facebook.com.

Over the last twelve years at Murphy & Co., Thom has honed a unique ability to take a company's IT business needs and transform them into elegant, robust solutions. He has a history of building analytical tools and custom reporting applications that provide our clients with flexibility as well as meaningful results. With his deep knowledge of application architecture and database design, Thom is able to leverage our clients' existing data in new and more useful ways.

Key clients Thom has worked for during his time at Murphy & Co. include Accenture, Morgan Stanley, Fluor, and Burson-Marsteller. Prior to his work at Murphy & Co., Thom worked for the FNX Radio Network in Boston, Massachusetts where he re-launched the company's website and was responsible for creating several highly interactive applications geared towards driving traffic to the station's website.

Thom graduated from Emerson College in Boston, MA with a B.A. in visual and media arts. He lives in Connecticut with his English Bulldog, Roger. In addition to his Murphy & Co. work, Thom enjoys music and music technology.

Helping raise the profile of nationally-known brands has been a hallmark in Warren J. "Jay" Smith's professional career. As Murphy & Company's Managing Director, Jay combines that extensive marketing communications knowledge with Murphy's commitment for harnessing the appropriate technologies and applications in serving the marketing needs of its clients.

Prior to joining Murphy & Co., Jay was Director of Marketing Public Relations at Eric Mower and Associates & PriceMcNabb, where he directed critical agency partnerships with Starbucks Coffee Company and Motorola. Before that, Jay was Vice President at Cohn & Wolfe in New York City where he helped lead the U.S. Army and The PGA of America relationships. He began his marketing career as a Client Service Manager with Burson-Marsteller's flagship New York office. Jay worked in constituency service and communications for U.S. Senator Bob Graham during his post-graduate studies.

Jay holds a masters degree in political science/campaign management from Florida State University, and a B.A. in political science from Rollins College. Born and bred in Greenwich, Connecticut, Jay now resides in Charlotte, North Carolina with his wife and two children. He is an avid sports fan and enjoys golf and biking.

Henry Luk splits his time in China between two businesses, a movie studio called ACE catering to Western companies shooting feature films in China and Murphy China, a full-time team of programmers and quality assurance technicians dedicated to worldwide clients of Murphy and Company.

Prior to returning to China in the late 1990's, Luk ran a hedge fund on Wall Street focusing on arbitraging between worldwide markets on metals, interest rates, currencies and stocks. His client list ranges from American International Group to Abu Dhabi Investment Authority, from Virginia State Pension Fund to Guangdong Finance Limited.

Luk graduated from Columbia University, New York with two degrees, an MBA and an undergraduate degree in English.

Skip Morse is Murphy & Co.'s lead executive responsible for managing and delivering the firm's 80/20 Customer Retention ProcessSM.

In his role at Murphy & Co., Skip has interviewed over 3,000 business executives charged with overseeing the growth and profitability of companies in diverse industries. His major specialty is helping clients enhance business relationship performance and value as well as identifying new business opportunities.

With more than 25 years' experience in strategic planning, marketing, sales, customer service and retention and corporate communications, Skip has nurtured and successfully guided the business and marketing development programs of leading companies within the financial services, retailing, health care, information technology, consumer packaged goods, industrial manufacturing and marketing services industries.

Prior to joining Murphy & Co, Skip was Senior Executive Vice President in charge of marketing, new business development and corporate communications for Citytrust, then the largest independent bank in Connecticut, since acquired by JP Morgan Chase. He has also been a senior executive at a diversified international industrial conglomerate and a principal in a leading marketing and communications management firm.

Since joining Murphy & Co., in 1998, Skip continues to collaborate with senior executives in number of global companies, including Accenture, Bayer, BMO Bank of Montreal, Campbell's, Hilton, Keurig Green Mountain, Mattel, Merck, Microsoft, Panasonic, Pfizer, Sam's Club, Tyson Foods, Valvoline, Wendy's, WPP, Xerox and Young & Rubicam, Inc.

Alliances

At Murphy & Co., alliances are essential to our mission - helping our clients deliver on their core brand values. Murphy & Co. extends our technology and business capabilities through a powerful alliance network to provide our clients the best specialized skills and tailored solutions.


Contact Us

General Information

Info at Murphy & Co. dot com
Phone: 1 (203) 869 8200
Fax: 1 (203) 869 6676

15 Valley Dr.
3rd Floor
Greenwich, CT 06831

Corporate Communication Services

James E. Murphy
Phone: 1 (203) 869 8200
Fax: 1 (203) 869 6676

Interactive Marketing and Client Satisfaction Services

Jason Murphy
Phone: 1 (203) 869 8200
Fax: 1 (203) 869 6676

Creative Services

Jay Smith
Phone: 1 (203) 869 8200
Fax: 1 (203) 869 6676

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