Perspectives

The Number One Mistake Mobile App Developers Make

By Eric Fensterstock


August 1, 2016 Mobile, Mobile apps, Mobile strategy

About five years ago, everyone was rushing to create a mobile app. About four years ago, most of these apps were forgotten.

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Does “Mobile” Have a Future?

By Eric Fensterstock


June 30, 2015 Experience Design, Mobile, Mobile and tablet, Strategy

The first mobile computing device was the finger. Lightweight and convenient, a set of fingers was a must-have for the early human. The ease with which these devices allowed us to do simple math caused us to overlook the lack of RAM. Fingers could even be used for signaling, and the attached arms were helpful when the audience was beyond finger range.

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