Perspectives

On Communications – The Next Medium?

By Jay Smith


December 5, 2016 Communications, Media, Messaging, Social media

One of my favorite books, David Halberstam’s The Powers That Be, painstakingly chronicles the rise of mediums and media in the first 75 years of the 20th century. It details the ascent of Time Life, CBS, Los Angeles Times, The New York Times and The Washington Post (for young millennials, the latter three were “newspapers,” once printed with ink on newsprint).

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Social Media Messaging — “It’s Not About You, It’s About Them”

By Jay Smith


March 16, 2015 Messaging, Social media, Social media messaging

How can a brand best achieve the promise of social media marketing? In our experience working with both B2B and B2C clients, it begins to happen when the client recognizes it’s not what they want to say as much as what their market wants to read.

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