Your website may be bringing in more visitors, but who are these people? Are they potential customers? Job seekers? Reporters? Investors? Or just people who followed a misleading search result, spent a few seconds on your home page, and then fled back to Google?
Social media marketing can be time-consuming, hard work. There are so many social media platforms that the average global user has accounts on five social media services (GlobalWebIndex via Digital Market Asia). New social media services are constantly appearing, and it can be difficult to determine which should receive attention. Meanwhile, users are discussing your brand on social feeds that operate around the clock.
You may be thinking about selling online for the first time, but eCommerce is more than two decades old. Both for huge eCommerce sites and boutique specialty stores, buying and selling products online is now a science. Users can be targeted with sharp analytical tools. Products can be merchandised with precision and demonstrated with interactive tools.
While a large, central website handles most day-to-day needs, there are times when it’s best to create something special. A microsite is a small website, typically with fewer than twenty pages. The best practice for microsites is to focus on a narrow topic, such as a particular product line or target audience.