Marketing is rapidly becoming one of the most technology-dependent functions in business. A recent study by the research and consulting firm Gartner predicted that by 2017, a company’s chief marketing officer would be spending more on technology than its chief information officer was. Just a few years ago, that claim would have seemed absurd, but today we are all seeing company’s marketing departments spending more than ever on technology.
As you know, there are three types of media that digital marketing practitioners have at their disposal – paid, owned and earned. While knowledge and use of these three types of media is critical to digital marketing success, many B2B marketers treat them separately and often only engage in one or two types of media. They should be complementary.
Are you getting the best value from your digital marketing investments?
Microsoft SharePoint is widely used both by Fortune 500 corporations and by small businesses. Organizations choose SharePoint for its ability to run both websites and intranets and for its integration with other Microsoft technologies.
Many apps premiere first on iPhones and iPads. Apple provides a higher-profile platform with a relatively affluent audience more open to spending on mobile. But Android is far more widespread, offering opportunities to reach a broad, global audience. Publishing and updating apps on Android can also be more straightforward than going through Apple’s approval and publishing process.
Your website may be bringing in more visitors, but who are these people? Are they potential customers? Job seekers? Reporters? Investors? Or just people who followed a misleading search result, spent a few seconds on your home page, and then fled back to Google?
Social media marketing can be time-consuming, hard work. There are so many social media platforms that the average global user has accounts on five social media services (GlobalWebIndex via Digital Market Asia). New social media services are constantly appearing, and it can be difficult to determine which should receive attention. Meanwhile, users are discussing your brand on social feeds that operate around the clock.