Perspectives

The Agility That Defines Murphy & Co.

By Jason Murphy


May 1, 2017 Murphy & Co.

What if businesses were required to choose mascots that defined their organization, similar to sports teams? One would want to select something that somehow embodied the characteristics that make them great or that they aspire to. An investment firm might choose an owl due to its perception of being wise. On the other hand, one might envision an insurance firm choosing a Labrador Retriever as it is always by your side and a caring companion.

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What Happened To My Lead?

By Tara Carter


March 22, 2017 Analytics, Metrics

I’m a runner. I’ve worked hard to build up the stamina to run long distance, marathons in fact. If you run like me, then this scenario is all too familiar: It’s race day. You begin with a goal time in mind based on the course and your recent training. Adrenaline kicks in and you start off with a fast pace. You want to win. Your mind starts waging a war with itself. The reasonable side is telling you to slow down. You know that you can’t sustain such a fast pace. But the other side is trying to convince you that you could magically run substantially faster for the remainder of the race. You maintain that fast pace, ahead of the majority of other runners for another few minutes but inevitably pain sets in as you tire and other runners pull ahead.

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App Design: Choosing the Right Ingredients

By Thom Smith


February 17, 2017 Apps, Technical Design, User Experience

I have to confess: I love pizza. Rarely does a day go by that I don’t long for its gooey deliciousness in my mouth. The thing is with pizza though, is that it is easy to get carried away with it. Sometimes the temptation of all that pepperoni, bacon, hamburger, sausage, onions, peppers, olives, hell maybe even anchovies are just too much.

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On Communications – The Next Medium?

By Jay Smith


December 5, 2016 Communications, Media, Messaging, Social media

One of my favorite books, David Halberstam’s The Powers That Be, painstakingly chronicles the rise of mediums and media in the first 75 years of the 20th century. It details the ascent of Time Life, CBS, Los Angeles Times, The New York Times and The Washington Post (for young millennials, the latter three were “newspapers,” once printed with ink on newsprint).

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Digital Analytics Dashboards: Best Practices

By Tara Carter


November 14, 2016 Analytics, Metrics

A good digital analytics dashboard is very exciting to see. Some might consider it a thing of beauty.

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You Can Convince Clients To Love You

By Jim Murphy


September 20, 2016 Client satisfaction

Is there a magic formula to having your clients or customers think you are absolutely the best resource. Can you get them to love you?

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The Number One Mistake Mobile App Developers Make

By Eric Fensterstock


August 1, 2016 Mobile, Mobile apps, Mobile strategy

About five years ago, everyone was rushing to create a mobile app. About four years ago, most of these apps were forgotten.

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Do You Know Me? Can I Trust You? (Part 2)

By Eric Fensterstock


January 25, 2016 Personalization, Privacy

In an earlier post, we discussed how our lives are about to be subject to even more sophisticated analysis. The quantified self movement promises to help us make more intelligent decisions about how we take care of ourselves. There’s even a quantified baby trend to turn the lil’uns into data. Cars and homes will improve via smart technologies. The value of this data is limited only by our ability to interpret it, and this analysis is where we still need improvement.

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Do You Know Me? Can I Trust You? (Part 1)

By Eric Fensterstock


January 14, 2016 Personalization, Privacy

Um, my friend has a problem with his ____. Yeah, you know, my friend. Yes, it’s an embarrassing problem. I’d better research it in my browser’s private mode. But Google may be able to figure out it’s me, so I’d better search with DuckDuckGo. I think they will protect me better. But won’t my ISP know what I search for? Should I use Tor to encrypt my internet activity? If I do, will the government think I am up to no good and start logging all of the goofy videos I watch?

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Does “Mobile” Have a Future?

By Eric Fensterstock


June 30, 2015 Experience Design, Mobile, Mobile and tablet, Strategy

The first mobile computing device was the finger. Lightweight and convenient, a set of fingers was a must-have for the early human. The ease with which these devices allowed us to do simple math caused us to overlook the lack of RAM. Fingers could even be used for signaling, and the attached arms were helpful when the audience was beyond finger range.

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