Talent

Raina Laredo

Director of Information Architecture & Content Strategy

Since 2006, Raina Laredo has guided the experience architecture strategy behind numerous interactive projects for Murphy & Co. clients. These include full website designs and rebuilds, microsite builds, social media, and user experience analysis and strategy consultation. Her expertise and insight provides the groundwork for many of Murphy & Co.’s most ambitious and exciting projects.

Raina's 17 years in the software and web design industry enable her to bring focus and direction to Murphy & Co. clients. Raina provides customized service through all aspects of experience architecture development; researching and defining requirements to deliver an organized and cohesive plan for content, user experience, and overall strategic direction.

Raina’s past experience includes positions within start-up companies, large corporations and non-profits—developing information architecture and content strategies for company websites, client sites and intranets. Raina has designed user-interface elements of software programs and designed and managed marketing websites and marketing collateral pieces.

Raina has a BS in Industrial Economics and Electrical Engineering from Union College in Schenectady, NY.