Our Approach

Murphy & Co. brings together teams of professionals to address our client's business challenges. Our consultants, considered solution finders, are seasoned innovators possessing years of industry knowledge.

We are an innovative communications solutions firm that uses a blended services approach to deliver quality Internet and marketing services on time. Our structured commitment to the work we do is a major factor in our continued success.

At the center of our operational methodology lie three core work process systems that individually encompass brand positioning, client satisfaction, and digital services. Sometimes these processes are integrated; other times they function individually. The first two processes are touched upon in their respective service pages; we would like here to offer some detail as to our work methods and operational discipline in digital services.

Murphy & Co has a documented development process that enables and ensures proper program communication and quality assurance on every engagement. The Murphy & Co. Digital Method approaches the interactive development life cycle through the following six established phases of Discovery, Concept, Design, Develop, Implement, and Optimization. [See graphic below.]

In addition, Murphy & Co. has developed an operations and project management system (OPMS) that is a proprietary tool. OPMS offers a built-in workflow and approval process combined with powerful collaborative elements and robust reporting features.

Murphy & Co.’s global approach is designed to deliver highly creative, user-focused digital services which maximize your marketing budget while maintaining seamless execution through your organization. Our service team forges partnerships with our clients, partnerships which are collaborative, honest, enjoyable, and focused on representing the client with smart, results-focused production. By effectively using our global resources, we can deliver quality results while driving higher margins and reducing costs.

Murphy & Co.’s Rules of Thumb for Digital Services

Usability First: If the digital experience doesn’t support the user’s desire to search and find relevant information or perform tasks easily online, it has failed to deliver on the promise of interactive media. This promise is defined as the ability to deliver information to the masses in helpful, efficient, and engaging ways. Murphy & Co. follows industry best practices for Information Architecture and User Interface design to ensure that all interactive solutions are developed with the end user in mind.

Support the Brand: More and more, the online channel is becoming the primary touch point for user and brands. From B2C web sites to B2B ecommerce applications to corporate portals, the quality of the interactive experience influences the user’s opinion of a client’s brand. Murphy & Co. is expert at crafting solutions that successfully translate and enhance the relationship between customers, clients, and their brands. We have extensive experience working with established brand guidelines and translating traditionally offline brands to the online space.

Embrace Technology: When appropriate, Murphy & Co. strives to incorporate best-of-class technology and solutions to deliver state-of-the-art interactive experiences. We don’t promote technology for technology’s sake. Rather, we carefully evaluate the needs of the target user, focus on the business goals of the application, and utilize new technology when there is an opportunity to enhance the overall experience.