Murray H. (Skip) Morse

Senior Vice President
Areas of Expertise
  • Strategic Marketing Planning
  • Customer/Client Satisfaction
  • Business Development
  • Communications Management

Skip Morse is Murphy & Co.'s lead executive responsible for managing and delivering the firm’s 80/20 Customer Retention ProcessSM.

In his role at Murphy & Co., Skip has interviewed over 2,500 business executives charged with overseeing the growth and profitability of companies in diverse industries. His major specialty is helping clients enhance business relationship performance and value as well as identifying new business opportunities.

With more than 25 years’ experience in strategic planning, marketing, sales, customer service and retention and corporate communications, Skip has nurtured and successfully guided the business and marketing development programs of leading companies within the financial services, retailing, health care, information technology, consumer packaged goods, industrial manufacturing and marketing services industries.

Prior to joining Murphy & Co, Skip was Senior Executive Vice President in charge of marketing, new business development and corporate communications for Citytrust, then the largest independent bank in Connecticut, since acquired by JP Morgan Chase. He has also been a senior executive at a diversified international industrial conglomerate and a principal in a leading marketing and communications management firm.

Since joining Murphy & Co., in 1998, Skip continues to collaborate with senior executives in number of global companies, including Accenture, AT&T, Bacardi, Campbell’s, Citibank, Ford, Hershey, Mattel, Microsoft, Royal Dutch Shell, Sears, Xerox and Young & Rubicam, Inc.