Leadership

Mark Gordon

Senior Vice President

Mark Gordon heads up the client services team and directs all business development initiatives for Murphy & Co.

For the last few years, Mark has been successfully managing interactive client engagements for Accenture, Morgan Stanley, and Burson Marsteller. In 2009, Mark helped manage effective marketing strategies with a number of important new Murphy & Co. clients, including Fluor, Duff & Phelps, Robert Half International, and Protiviti. In each of these engagements, Mark led an experienced Murphy team in examining and refocusing the clients’ interactive offerings in accordance with new branding and positioning.

At the core of Mark’s service philosophy is an attention to detail and to what the client is trying to communicate to their major markets. At Fluor, for example, Mark initiated a top-to-bottom review of the existing corporate website, finding ways for it to better reflect the client’s service strengths and identity as a deliverer of some of the world’s toughest projects. Service enhancements devised at Fluor.com under Mark’s oversight included an interactive timeline, video presentations narrated by the company CEO, and a library of milestone Fluor engineering and construction assignments.

Mark brings with him 20 years of high-level marketing communications experience in multiple industries, including consumer electronics, automotive, pharmaceuticals, retail, technology, and food service/QSR. Over the last ten years, Mark has concentrated on helping companies develop their digital presences. He has launched online more than ten consumer electronics including virtual feature demos. He also worked with a multi-disciplinary team to create and implement a change management plan for a new $100 million global knowledge management initiative.

Throughout his career, Mark has demonstrated an aptitude both for building existing brands and for launching and nurturing new brands. In addition to the roster of Murphy clients mentioned above, he has worked with such world-renown clients as DaimlerChrysler, Coca-Cola, Panasonic, KPMG, Pepsi-Cola, Sony, The Keebler Company, The NutraSweet Company, Dunkin Donuts, and Boehringer Ingelheim.