Successful marketing requires not only creativity and commitment, but unsparing insight that measures how well your marketing campaign is meeting goals clearly set at the outset of the program. It’s also about understanding: Who is opening your marketing emails? Who is visiting your website? Are they performing your desired actions? What is driving their interest? And is your marketing strategy maximizing your ROI (Return on Investment)?
Good analytics are always married to strategy. At Murphy & Co., we track user activity according to the marketing lifecycle, sizing up how people are receiving your information against awareness goals, knowledge goals, etc. We know it’s not just about number goals, but attracting the right audience and understanding how well that desired audience is completing your predefined goal actions. We know how to measure your success accurately, and recommend adjustments to maximize ROI.
Murphy & Co. Analytics offerings include:
In-field Optimization Adjustments
Murphy & Co. is proactive in providing fast, actionable insights as to how well established goals are being met, so needed adjustments can be made quickly.
Are you reaching people? Great! But are you reaching the right people? Murphy & Co.’s analytics team provides a detailed analysis of just who those eyeballs belong to.
It’s more than counting the traffic coming to your site. It’s analyzing if the right people are being drawn to your website and how those visitors interact with various content and other website offerings, so you know what works and what doesn’t.
New Media Metrics
New media tools such as podcasts are popular and cost effective. But not all succeed equally. Murphy & Co. tracks viewer behavior, highlighting dropoff issues and maximizing overall impact.