Brand Positioning

Brand positioning is the methodical creation and adoption of a business posture designed to give a company or organization a distinct competitive advantage. Relevant and focused positioning is at the heart of every dominant brand, and is a cornerstone of our work.

Murphy & Co.’s long tradition in the brand positioning space has been led by the work of co-founder Jim Murphy. For example, over the course of just 140 days, Jim led the successful brand transformation of Andersen Consulting to Accenture. Today Accenture is one of the best-known and highest-regarded business brand names in the world.

Corporate communications is central to our brand positioning philosophy. We execute a distinctive approach to strategic communications based on our diverse experience in helping to manage relationships with our clients’ key constituencies. Bolstering that expertise are our capabilities in marketing and marketing communications, international business, and creative services. Our success is a reflection of our commitment to our clients, as well as our leadership skills, creativity in developing compelling ideas, and results-oriented approach to overcoming challenges.

Our brand positioning group works with a wide range of corporate clients, conducting in-depth interviews, analyzing key market competitors, and presenting strategies designed to foster a lasting culture of success.

Offerings

• Corporate Branding
• Corporate Positioning
• Strategic Communications
• Executive Communications
• Crisis Communications
• Managing Change